Heritage Trail Suits Heritage Travel
The ECCVB has long recognized the importance of cultural and heritage travel and developed the Heritage Trail to increase visitor volume, diversity, spending and economic impact for the entire destination. It’s the cornerstone for many programs. The nationally recognized route, along with a self-guiding audio tour, takes visitors into the downtowns of our cities and towns and along country roads introducing them to the area’s history, heritage, and people while directing them to must-see attractions. It’s dynamic; it’s popular; and it’s free. In 2009 alone, we’ve distributed over 3,200 Heritage Trail CDs. Add to that over 3,000 audio downloads from our website. When you consider our average visitor spends $52 per day and stays 2.8 days, then multiply that by an average 2.5 persons per vehicle, the economic impact of heritage travel is significant
-Diana Lawson, FCDME, ECCVB Executive Director
Have you driven the Heritage Trail Audio Driving Tour? Leave a comment and tell us about your experience.
Posted by Jessica Barnhart November 10th, 2009
Technology/Marketing Mgr, Amish Country Northern Indiana
Tags: Amish Country, Bristol, Elkhart, Goshen, Heritage Trail, Indiana, Middlebury, Nappanee, Shipshewana, Wakarusa

