Keeping Up with Changing Travel Trends
Friday, May 29th, 2009
There are definite signs people are traveling shorter distances, so Amish Acres has adjusted its services and offerings to appeal to a more local audience. For example, it’s expanded its restaurant menu beyond the Threshers Dinner introducing fresh ideas such as the new Sunday Buffet, German Sausage Wednesdays, and Half-Price Thursdays with a ½ price rib dinner, ½ price theatre tickets (non-reserved seating) and ½ price hotel suites – encouraging people to start their weekend getaway early. And it seems to be working.
Amish Acres has also taken a totally different marketing approach and forged cooperative partnerships with CVS in over 400 of its Midwest stores and all Kroger, Owens, and Scotts stores in most of Indiana.
Richard Pletcher, Founder and CEO, Amish Acres Historic Farm & Heritage Resort, Nappanee, IN
How far do you plan to travel for your summer vacation? Let us know.
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