Accountability has become an integral part of the corporate lexicon. The Elkhart County Convention and Visitors Bureau (ECCVB) must show how it is effectively using its resources to generate the greatest possible return on investment to the local community.
Tourism is a team effort and although the ECCVB is the keeper of data on industry – wide impact it also contributes greatly by its own individual efforts.
The following business plans and bench-marked performance measures are based on the activities and projected results of the ECCVB initiative. We are proud of our contribution to our stakeholders and our local community.
2017 Performance Results
Total number of ECCVB private sector partnerships – 705
Total partner dollars invested in co-op programs – $726,113
Public Relations Advertising equivalency: $3 million*
$287,000 invested in Marketing and Advertising will generate $24 million in visitor spending*
Travel Trade activities will generate $4 million in group visitor spending*
Heritage Trail Audio Driving Tour distribution will generate $2 million in visitor spending*
2017 Total Return on Investment is $33 million which is clearly and significantly generated through the ECCVB advertising, marketing, and sales efforts.
Monthly Board Reports