Board Reports

Accountability has become an integral part of the corporate lexicon. The Elkhart County Convention and Visitors Bureau (ECCVB) must show how it is effectively using its resources to generate the greatest possible return on investment to the local community.

Tourism is a team effort and although the ECCVB is the keeper of data on industry- wide impact it also contributes greatly by its own individual efforts.

The following business plans and benchmarked performance measures are based on the activities and projected results of the ECCVB initiative. We are proud of our contribution to our stakeholders and our local community.

Partnerships and Return on Investment

Total number of ECCVB private sector partnerships – 713
Total partner dollars invested in co-op programs – $635,227
Public Relations Advertising equivalency: $215,289
$229,286 invested in Marketing and Advertising will generate $32 million in visitor spending
Travel Trade activities will generate $3.8 million in group visitor spending
Heritage Trail Audio Driving Tour distribution will generate $3.6 million in visitor spending

The Elkhart County Convention & Visitors Bureau
Room Tax Invested = $1.7 million
Return on Investment = $39.4 million

For every dollar of room tax spent, there is more than an $23 return on the investment.
This Return on Investment is clearly and significantly generated through the Elkhart County Convention & Visitors Bureau sales and marketing efforts.

Monthly Board Reports

2017

February, 2017

2016

February, 2016

April, 2016

June, 2016

October, 2016

2015

February, 2015

April, 2015

June, 2015

August, 2015

October, 2015

December, 2015

2014

February, 2014

April, 2014

June, 2014

August, 2014

October, 2014

2013

February, 2013

April, 2013

June, 2013

August, 2013

October, 2013