The Importance of Audience to Your Message

In the digital world, reaching the right audience matters. The art of radio marketing in a digital world means knowing your audience. Our speaker, Brad Williams will dial in on how to know your audience. Brad Williams is the COO of Federated Media. Federated Media owns 17 radio stations including Country stations WBYT/South Bend, WQHK/Ft.Wayne and WAWC/Warsaw, as well as Talking Stick and Pathfinder Communication Corporation. Register at amamichiana.com, the cost is $25 for AMA members, $35 for nonmembers, $20 for students.