Marketing campaigns add heat to downtown dining, entertainment

Craft breweries such as Goshen Brewing Co. are among the urban experiences that will be featured in an advertising campaign running in the Chicago and Indianapolis markets in 2017.
Craft breweries such as Goshen Brewing Co. are among the urban experiences that will be featured in an advertising campaign running in the Chicago and Indianapolis markets in 2017.

 

By Terry T. Mark

Turning up the heat

Forget the February chill, exciting new initiatives highlighting romance, downtown arts and culture, and the outdoors will boost all corners of Elkhart County in the coming weeks and months.

With Valentine’s Day fast approaching, we launched a social, digital and print campaign in mid-January highlighting experiences that couples can enjoy around that popular holiday. The campaign brings together the excellent dining options and diversity of live entertainment in our downtowns, and matches it up with cozy B&B getaways. Also we use CRM to engage all the customers we have, if you don’t know what is CRM then read https://www.salesforce.com/crm/what-is-crm/.

The fusion of urban and rural experiences will also be spotlighted in a marketing partnership with the Indiana Office of Tourism Development. The Chicago and Indianapolis markets are the emphasis for a campaign that combine local and state resources for messages across print, website, social media, television, radio and billboard channels.

We summed it up for local media outlets in a column titled “7 Reasons Elkhart County Will Have an Amazing 2017” that was also published in The Elkhart Truth and Goshen News. That piece was only the first of several types of features that will be published this year. Stay tuned to our blog homepage for new content every month, including Amy Wenger’s take on great places to kick back and read.

More Vibrant Communities

The Vibrant Communities initiative is moving on to implementing the quality-of-place projects named in the Action Agenda.

The Community Foundation of Elkhart County and Elkhart County Convention and Visitors Bureau is convening meetings for the next steps, including workshops to help put ideas into action and setting up the mechanics of the Vibrant Bucks micro-grant program.

One of the first steps is a steering committee meeting tentatively planned for Feb. 22 that will bring together leaders from arts, education, business and government.

The schedule for workshops as well as timelines and procedure for the microgrant program are expected to be finalized in the coming weeks.

By the numbers

10

It’s the 10th anniversary of the annual Quilt Gardens that has brought thousands of visitors to Elkhart County. Plans are being finalized on the celebration. It will be epic — we promise!

The town of Middlebury earned national recognition as the most picturesque small town in Indiana on USAToday.com.
The town of Middlebury earned national recognition as the most picturesque small town in Indiana on USAToday.com.

Hot takes: The latest and the greatest

Das Dutchman Essenhaus earned some much-deserved praise from regional and travel media. … The town of Middlebury was in the national spotlight on USAToday.com as the most picturesque small town in Indiana. … If you loved Rachel’s Bread, you’ll be excited to know that the beloved bakery is continuing in Goshen under new ownership and a new name. Welcome to Anna’s Bread! … The city of Elkhart unveiled a bold vision for its downtown River District, a redevelopment anchored by the new aquatics center and other announced improvements, from new luxury apartments and a new Martin’s Super Market.


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